Leading off the articles Aaron, Melany
and Laura have posted about propaganda about how graphic design is a powerful art-form; and how it can be very influential on an audience. As graphic designers, being able to connect with our
audience is essential. To portray a message and the mood of a piece, we use colour, choose our layouts and images. These are used to portray how
the poster should feel to the audience.
This leaves us with such potential.
Potential to do so much more than design pretty things for companies
or events. There is nothing wrong with doing this, don't misunderstand me. I'm merely stating that we have an opportunity to do make an impact; send a message; inspire thought and to encourage the audience to look at things from a a different perspective.
Whether it's a campaign we feel
passionate about, or a brochure and flyer, it's about getting a point out there.
Design is the way to connect to our audience. So why not use our
expertise to make a difference or bring about change when given the chance?
In my research of design making a
difference I found an interview with Jacqui Stuart who is the
creative mind behind the 'Design with Purpose'. After
only graduating in 2011 from Whanganui School of Design and despite
being new to the industry, Stuart is already making a positive
presence with this initiative.
'Design with Purpose' is
a perfect example of no project being to small, no issue is not worth
addressing. It is a local project with purpose. It comprises of 15 New Zealand
designers, illustrators and artists collaborated to create a visual
feast of custom illustrated playing cards to help support Forest and
Bird NZ. One of the very unique things about this project is it was
entirely organised through Facebook and started by Jaqcui Stuart.
You can find out more about this here.
When
asked what led her to create 'Design with
Purpose':
“I have
always been passionate about design and art as long as I can
remember...The main thing that led me to create 'Design
with Purpose' was a want to use design to change the world. I
know its only a small step but it is in the right direction.
Hopefully over time we can make a real difference, not just with the
work but also with the way people see design. I want people to
realise that design is a powerful tool.”
You can read Jacqui's full interview here.
I also came across this website with helping Designers make change conscience decisions when out in the industry if you are interested :
Found on 8th April
http://www.designassembly.org.nz/articles/design-with-social-purpose
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