This design-based project is run by Auckland designer Emma Rogan. She drew inspiration to begin her own project after hearing about the '100 Days of Design' workshop Michael Bierut teaches at Yale School of Art. The project itself consists of undertaking and repeating a simple creative project (of personal choice), everyday for 100 days. The project encourages you to be consistantly creative, and pushes you to practise creativity so relentlessly.
I thought this would be useful information to post as it may appeal to some of you who are wanting to further your creative work ethic and/or expand your process of creativity and way of thinking. By part-taking in this, I feel you would also find inspiration from others outside of Whitecliffe, and it would be interesting to follow other participants along on their 100 day journey. Regardless, I definitely think this project would eventuate into a successful outcome, as the discipline of this project challenges us as designers to create within new forced boundaries.
This year the project begins on the 17th of May, so if any of you are interested you can email Emma at emma@apropos.co.nz to get added to the invitation list. For those curious, here are links to previous interpretations of peoples projects.
Reference Links:
Date found: 1 April 2013
Designers involved:
Michael Bierut, senior critic in Graphic Design at the Yale School of Art.
Emma Rogan, art director and partner at Apropos design agency in Auckland, NZ.
Sarah Allen
ReplyDeleteI really found this beneficial and it made me think about how we as designers should do this. It can be whatever we want it to be an allows us to set our own restrictions which i think is really cool. As designers we dont get that opportunity that often as we will be dealing with briefs and what other people want a lot of the time so i think this project is a really great way for us to extend our creative thinking as sometimes it can become limited.
What i took out of that video and found really interesting was how that little girl, set herself the restriction of drawing a different monster everyday, and did it. If i was to do that i would over think it so much- what paper will i draw on, what materials will i use, should i paint it, should i put a time limit on myself?
I found a really cool video on TED by Tim Brown called Tales of creativity and play and he mentions how children have no embarrassment and don't care what people think when they are young and they can happily create a piece of work and be proud of it.
I think we should try and adapt this way of thinking and use it for creating our own work. I know if i didn't stress so much about the final out come and was more "care free" my work would most likely turn out better because i am not putting so much pressure on myself to have a perfect final work.
I really liked this idea of setting yourself perimeters and intentionally creating work that interests you for a set amount of time. I agree with Sarah and how she talks about not over thinking your work, but just doing it. In a just do it mindset, I think that you would most likely just go with your gut feeling and be in a space of creative freedom, without the worry of expectation. I think that this is a really healthy way to work, to help up be released into full creativity.
ReplyDeleteI found a really cool project by an artist name Hong Yi. She 'plays' with her food for 30 days, and from it, produces such fun and unique work. You can check it out here http://www.thisiscolossal.com/2013/04/artist-hong-yi-plays-with-her-food/