Monday, 8 April 2013

Vladimir Koncar's Object Typography - Tash Gate


From my previous research into object typography I found out about artist Vladimir Koncar. The work that I had seen of Koncar's was a series of objectified typefaces. I came across this blog, ObjectTypography by Vladimir Koncar’s, while doing research into 'Object Typography.' It contained a range of different examples of Koncar's work. Each working with type through different everyday objects. He works with things such as, leaves, tablets, cigarettes and hair to create these impressive handmade letters.

Pills Typography Vladimir Koncar


Clover Typography Vladimir Koncar


Looking further I found an article, Vladimir Koncar: Ruling with Greatness. The article mentions at the start that designer Koncar experiments in different facets of art including graphic and web design, photography, illustrating and filmmaking. I think looking at his examples of ‘experimental typography’ you can see that he has combined different elements of art making in order to create them.

The examples of diverse type designs above were part of a large collection of other creations of type using everyday things. He calls them ‘diary type.’ His inspiration for these pieces, like many of his other works, was everyday life. He created them from his daily thoughts, which he noted down in a pad. He decided to create these unique letters because he felt they would best emphasis his thoughts. This lead to things like “Hairvetica,” “Cigarette Type,” and “Pills Type.” The items included in the type had a purpose for being used. As he formed sentences the item used for each letter would relate to the wording. It’s interesting how it gives the letters more visual appeal and also more purpose for the matter. These daily thoughts sparked a starting point in Koncar’s type-design as he created them to reflect something he was thinking. He later moved on to producing entire alphabets out of these letters.



None of these were used in a commercial sense, but I don’t think they need to be. Having the letters forming statements portraying his own thoughts works perfectly well on it’s own. Even though Vladimir Koncar has had a far share of success in his career, he hasn’t reached the point he's at now without a few mishaps along the way. He believes mistakes have enhanced his artistic ability, and sees them as a learning experience as do I.



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