Tuesday 9 April 2013

Shadow Play - Toni Nefdt

Anzac Tasker is a New Zealand award winning designer who graduatuated from Auckland University of Technology with first class honours in Graphic Design a major in Advertising.  

In his project "Shadow Play," he explores and experiments with typography using thin wire lettering, and photographing the end result in a low lit room which adds the shadowy effect. Do the shadows disrupt the read, or add to it?  





http://www.e-flux.com/announcements/no-order-art-in-a-post-fordist-society/

"Archive Books is pleased to announce the publication of the new art magazine: No Order. Art in a Post-Fordist Society. This editorial research and investigation project focuses on the relationships between contemporary art systems and capitalism’s production processes."

Basically what I've been "researching".

post by chris
http://www.werkermagazine.org/domesticwork/disappearing-work-into-living/

The Pinky Show.

Cats present radical news.

News separated from the politics and representational conditions workers face in "real" news and newspapers. 


name: pinky & bunny
age: 9 & 10
profession: cats
location: the desert, u.s.a.
weekday: sunday
reference: we are still working
category: livingroom, tags: cats, media, post-fordism, self-representation, working at home
post by chris

Surfing the Black - Toni Nefdt


"Surfing the Blackis a project that was initiated by Dubravka Sekulic, Pietro Bianchi, Ziga Testen and Gal Kirn. It is a project that intended to open up the discussion on the 'black wave', a term used for a film movement that spread across Yugoslavia during the 60's. The project investigates possible correlations and interpretations bridging various disciplines and contexts in a critical survey of the subject through various activities ranging from archival work to a poster project.

The 'Surfing the Black' exhibition was accompanied by a series of posters entitled 'Inflation of radical phrases as opposed to a lack of radical action'. The project asked a selection of graphic designers to make a poster for some of the 'black wave' classics.

The graphic designers who took part in this project were Åbäke, Ajdin Bašić, David Bennewith, Alexandre Bettler, Experimental Jetset, Jack Henrie Fisher, Kasia Korczak, Joris Kritis, Katarina Šoškić, Luisa Lorenza Corna and Amelia Noble, Metahaven, Neda Firfova, Nina Støttrup Larsen, Novi Kolektivizem, Our Polite Society, Paul Gangloff and Hilde Meeus, Rafaela Dražić, Sulki & Min, ŠKART.






Note that David Bennewith was a participant in this project, and that is what lead me to this article. David Bennewith is a New Zealand graphic designer who worked close with Joseph Churchward, and could even be seen in the images of the podcast we listened to. This project interested me because Joseph Churchward is ethnically diverse, having been born in Samoa and also having mixed ethnicities, then looking at David Bennewith and discovering his work that involves working with designers that come from all over the world, and him having to adapt to projects that focus on a completely different language and culture.Multiculturalism is important because it broadens our knowledge, techniques and understanding of culturally different designers and their work.


sources:
http://www.katarinasoskic.net/commisioned/surfing-the-black/ 



Lecture on post-fordism on youtube. 

selected comments:

"Gielen's lecture illuminates a new contemporary economy: an economy of ideas. In this new era of perpetual mediation and prolific production, the value of "things" is changing. We live in a highly mimetic landscape and in this complex territory there is a new economy to navigate. the post-Fordian labor structure proposes freedoms and issues, Gielen explores those concisely. One wonders how far this economy of ideas will take us, and how sustainable it is in a world crowded with concepts"

"Gielen ended his talk by saying that the art scene promotes post-fordist labor and a new spirit of capitalism, essentially saying that the art world is a product of the system and ok with reproducing it. Hardt is wondering whether there exists within this art world a critique that proposes something new, in the tradition of the ancient scandalous cynics. I wonder which artists have work that is both "scandalous", and proposes alternatives, rather than just doing one or the other."


post by chris

Mammoth and The Identity of 'Man' - Aaron Troy




I read an article in a ProDesign that addresses a recent trend in design and advertising in New Zealand to start targeting the traditional male role, focusing on the Mammoth Supply Co brand.  It says masculinity has always dominated the categories of power-tools and beer, where as things such as shaving cream that should be targeted at men are now targeted at women, saying “masculinity tends to be portrayed by hairless, tanned avatars..” However I believe this could be the new evolution  of what men aspire to, rather than targeting women.



The author believes the designers chanelled masculinity effectively by reverting back to the retro, nostalgia of the good old days.

This begs the question, what is masculinity today?  If we must revert back to the 70s for a masculine aesthetic, does that mean the traditional sense of masculinity is now different.  I believe so, the bridge between male and female fashion has already decreased significantly as shown With labels such as Stolen Girlfriends and now even the traditional forms of advertising that should be targeted at the ‘bloke’ such as beers like ‘Stella Artois’ are becoming more ‘metro’ (being also from European influence in this example).

        



I believe that in the age we are living currently the whole concept of the ‘mans’ man’ is completely redundant. Power and what we could call the ‘alpha male’ status is no longer decided by physical strength and brawn but more by intellect, appearance, wealth and sophistication.  Therefore these advertisements, while playful and humorous do not address a huge change in our culture.

Spomenik (Monument) abbey gould


Furthering the notion of form and different methods decaying, I broadened my research to find these sculptures titled Spomenik (Monument).  This brought about questions toward the definition of trend. If something is beautiful in a certain time period, why is it not eternally cast in this lighting? History has revoked every colour, every shape, then purging it back into fame; as the trend cycle goes.
But with these sculptures in particular, with their strong sense of form transposing then into an isolated beauty. These sculptures being so ahead of their time, I wonder to myself, why did the Slavic community let their physical presence disintegrate into an abandoned ideal supposedly standing for peace?
With the way society has become so virtual based, it is no wonder that Joseph Churchward’s handcrafting method is dying out. The allure for taking the easy route and going digital? No matter what medium, you cannot defy something truly beautiful and aesthetically, physically angelic.  I believe that time is the ultimate device for the resonance of beauty; time defines the difference between the fickle nature of a novelty movement.
Henceforward the fact that these Spomenik sculptures have just been revoked into my image bank, their beauty has risen again – History, on loop.
The act of being commissioned by your government to symbolize patriotism and strength as a nation? How do you resonate peace?


"These structures were commissioned by former Yugoslavian president Joseph Broz Tito in the 1960s and 70s to commemorate sites where WWII battles took place, or where concentration camps stood.

They were designed by different sculptors (Dušan Džamonja, Vojin Bakić, Miodrag Živković, Jordan and Iskra Grabul, to name a few) and architects (Bogdan Bogdanović, Gradimir Medaković...), conveying powerful visual impact to show the confidence and strength of the Socialist Republic. In the 1980s, these monuments attracted millions of visitors per year, especially young pioneers for their "patriotic education." After the Republic dissolved in early 1990s, they were completely abandoned, and their symbolic meanings were forever lost."

Photographed by Jan Kempenaers








Heres an article on the matter: http://grupaspomenik.wordpress.com


Grupa Spomenik
Between 2002 and 2006, the discussion group Discussion about Artwork has actively commented on the competitions for the “Monument dedicated to wars on the territory of former Yugoslavia” by Belgrade City Municipality. The group has also discussed the ideological trajectory of the changes of the title of the monument, in parallel with the changes of the state ideology in the field of public memory, which followed the serial of unsuccessful competition. These changes were actually indicative for the impossibility of the naming of the monument. Each new competition generated the new discussions on key issues connected to the impossibility to name and build such a monument, but also the very discussions generated conflicts among the participants, which resulted in the splits inside the group Discussion about Artwork.
The group called Spomenik (Monument) was formed as the result of this splits and differentiations. Through the political differentiations inside the Discussion about Artwork discussion group, where the whole debate started, as well as through conflicts with representatives of the State ideology, the Monument group persisted in the continuation of the public debate related to the issues, generated by competitions for the monument.
Grupa Spomenik asks the question: Is it possible to produce a monument that is dedicated to the wars and dissolution of Yugoslavia if its dissolution disputes the very context of the State that proclaims itself to be the keeper of the historical continuity and memory? Is it possible for the State to represent imperial wars, refugees, terrorized civilians and genocide on the citizens of the states that seceded from Yugoslavia without any insight into its own responsibility for these tragic events?
Grupa Spomenik has been active in the broadly conceived fields of art practice and theory, developing strategies and generating a political space to enable a discussion on the Yugoslav wars of the 1990s and the existence of the post-war collectivities in the region. In this space we aim to produce a monument that will neither follow the ossifying politics of monuments, nor the prevailing models of reconciliation. The monument in question is in the process of becoming — it consists of a collective in which each entity defines its own political position.
Grupa Spomenik exhibits an installation made out of “Politics of Memory” publications as a “participative object”, as to say “distributive monument”
In this way the publication that is a transcript of the (im)possibility of building a monument, becomes a public discussion, stays in the hands of the viewer, and the exhibited installation in the form of the monument disappears.
Grupa Spomenik (Nebojša Milikić Branimir Stojanović, Milica Tomić), Belgrade 2007/( Grupa Spomenik (Damir Arsenijevic, Ana Bezic, Jasmina Husanovic, Branimir Stojanović, Milica Tomić) Tuzla-Belgrade
2008